Investor relations is changing – In Canada alone there are over 500 press releases a day from public companies. So how do you stand out?
Taylor Thoen is the founder and CEO of Business Television (BTV) where she has been at the forefront of reaching investors with the most powerful form of media – being video.
We asked Taylor to be on the show to get her perspectives on marketing public companies and engaging investors. She’s been doing this for over 20 years, so she not only knows the media industry but she also knows a thing or two about how public companies should be planning and executing their investor marketing programs.