Wesley King has come to be known as the Biohacking Investment Banker. Besides being an advocate and supporter of technologies that aim to better humanity, he has a wealth of knowledge in investment banking and business building.
In this interview, we dive into three areas that are hugely interesting: financing companies, investor marketing and biohacking for a better life.
Wesley King has brought together these three areas into a banking career and now the launch of his own firm, Coherent Capital.
He and his partner have a great track record. Wesley’s focus and commitment is in a sector that he’s both active and passionate about; but also has an infinite lifespan in helping humans optimize and live stronger, healthier and more productive lives.
He shares with us his approach to marketing. Wesley’s belief is that marketing is not a way of selling to somebody that does not need your product, service or investment opportunity. Instead, it’s a way to match an individual with an offering that provides exactly what he or she was looking for.
In our discussion, Wesley also reveals some of the marketing tools he uses to introduce investment opportunities to his audience. It is no surprise that he uses well known platforms like ActiveCampaign for email marketing and LinkedIn to attract new leads. However, Wesley emphasizes the importance of being strategic in their use to amplify the effectiveness of your campaigns.
We then get into what he’s doing for biohacking and how we can all start easily incorporating it into our own lives.