The process of raising capital often disregards the best practices of marketing. Rather than leaning on tried and tested marketing tactics, typical fundraising attempts rely on ineffective techniques that make it difficult for companies or investment funds to stand out from the pack.
Kyle Dunn, CEO of Meyler Capital, sheds light on the importance of building a brand when raising capital and the requirement to take ‘marketing risk’ in doing so.
Meyler Capital helps fund managers raise capital for their investment funds. He makes the point that great marketing is about building loyalty and brand integrity, which means that raising capital should not start with asking investors for money. Kyle also highlights that raising capital requires differentiation. It is far less about gaining legitimacy in the initial contacts with investors and more about competing for their time.
Kyle and Meyler Capital are not reinventing the wheel. They are taking principles that work and applying them to an industry that has long resisted, and the results are truly outstanding. We love what they are doing, and we know you will too.