Raising Capital Means Taking Risks w. Kyle Dunn – Ep. 39

Key Points From This Episode:

• Learn more about Kyle’s background, when he founded Meyler and the work they do.
• Why only focusing on performance in fund management isn’t an effective marketing strategy.
• Some of the strategies that Meyler uses to help their clients stand out when raising capital.
• Find out why raising capital is not about competing for money but rather for time.
• Kyle’s advice for public companies looking to raise capital: Go back to marketing basics.
• Why it is important to differentiate between third-party marketers and marketers.
• Insights into the Meyler sales funnel from building an audience to closing the deal.
• Out with the old in with the new: Why building an audience is the new marketing cold call.
• The marketing tools Meyler uses, an overview of how they work and the data they provide.
• How Meyler’s new ideas land when they are presented to GPs and how they move forward.
• Finding investors is not a challenge — connecting with them is.
• The importance of correctly sequencing your unique value proposition quickly.
• Find out how Meyler helps their clients to ‘build their story,’ and what companies learn from it.
• Insights into marketing risk and the results that Meyler has generally seen from their risks.
• Why it’s vital for fund management firms to target investors who resonate with their message.
• How Meyler utilizes their LinkedIn and Twitter accounts to engage with their audience.
• The power of consistency: Marketing is never going to be a quick-fix, once-off solution.
• What Meyler does to create good content and how they maintain a consistent level.
• Some of the learning resources to use for self-education in the marketing space.