Raising a $100,000,000 Series B. with Jason VandeBoom – Ep. 45

Key Points From This Episode:

• ActiveCampaign’s unusual approach to raising capital and why they did it ‘slowly’.
• Why Jason does not regret the steady, measured growth of ActiveCampaign.
• The role that Jason’s fine art background has played in the company building.
• ActiveCampaign’s team composition and annual revenue.
• Why customer usage is a metric more important than valuation to Jason.
• Jason’s take on investor relationships and the importance of ‘backchanneling’.
• Find out why a lot of optionality is so vital to Jason and how it relates to capital raising.
• How ActiveCampaign’s investors have dealt with giving a timeframe.
• Learn how Jason is handling culture with a rapidly expanding company.
• Scaling yourself: What Jason is doing to grow as a founder as the company grows.
• Lessons Jason learned from raising capital and moving through the discomfort.
• Jason’s advice for entrepreneurs: Try to create a path that’s yours and yours alone.