As a self-proclaimed cynical optimist, Jake Hoffberg has gained a wealth of knowledge on raising capital through crowdfunding and on writing compelling narratives for capturing investors’ imaginations.
The first half of our discussion largely focuses on crowdfunding. Prior to the JOBS Act, the capital-raising environment for entrepreneurs was, for various reasons, very limited. Jake explains the numerous benefits which arose for founders and investors when crowdfunding portals came into existence. However, just because it is now easier to raise capital, doesn’t mean that everyone should be doing it.
In the second half of our discussion, we dive into Jake’s specialty in the entrepreneurship space; marketing. Jake runs us through his 6-part Deal Story Framework, which highlights all the vital elements that should be included when creating a narrative for your business. We also discuss Jake’s first foray in the entrepreneurship world, some of the biggest mistakes Jake sees founders making, the importance of building up a strong retail shareholder base before you go public, and creating demand when it doesn’t already exist.
Enjoy this episode!