Why Visual Content Is King (not cash) – Ep. 21


Jeff Desjardins is the founder and Editor-in-Chief of Visual Capitalist. If you haven’t seen the work of Visual Capitalist yet, it won’t be long until you do.

They create visually compelling daily infographics and visualizations and now serve some of the biggest names in finance. They include Black Rock, McKinsey, New York Life, Tony Robbins and the list goes on.

You’ll hear about how Jeff has built his media company with a rapidly growing audience – 70% of whom are investors. As well, we talk about how the media industry works, how habits of media consumption are a powerful tool in capturing mind share and why companies are investing thousands of dollars to access his audience.

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Below are links to the resources referenced in the interview:
The 9 Big Mistakes Public Companies Make With Investor Outreach
8 Forces Shaping the Future of the World Economy

Jeff Desjardins at the VisualCapitalist.com and on:
World Economic Forum
Business Insider
Bonus: Here’s a link to his book on Amazon. It makes an awesome gift.


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