Edge Investments is focused on the millennial investor. They do investor marketing, helping companies build awareness and generate investor leads. Nick Findler speak with us about the often misunderstood and untapped wealth of millennials. There is an enormous amount of money held by this demographic. You just have to reach them through different communication channels.
For investor marketing, there are more and more digital strategies being pitched to pubco executives. Nick explains how he thinks CEO’s should measure and monitor success of their campaigns. As well, we also got into some strategies that only digital can provide.
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